Vietnam Beer
Saturday, August 14th, 2010Are there any books for beer marketing or business development for the beer industry?
Marketing and Development Business in the beer industry is still considered tacky company. Beer consumption in countries like India, China, Vietnam is developing at a rapid pace, but companies trying to sell their products in these countries are experiencing difficult problems such as laws against the Direct advertising and marketing of alcohol and tobacco products. In this case, a marketer must be intelligent and use of various marketing tools and alternative technologies to promote the product.
Good morning. Unfortunately, the alcohol industry is an industry highly controlled in India. I did a project in the same direction with Stan C for my summers. You do not have to use some of the contact and application information of the Central Excise Department in Fort Mumbai. But it was in 2005-06, I do not know whether the Govt has obtained more liberal with sharing information now. I made an entry strategy for foreign beer brands like Miller Sab PLC and Cobra Beer. He very funny although I am a T-Tottle. ! All the best